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1990-1995: Platform Crisis: The Lazy Dinosaur
Throughout the early 90s, Apple lacked a clear direction for delivering new technology. The company was certainly not out of ideas; it just wasn’t focused on turning them into new, marketable products.
Apple was rich, and it was making significant revenues from high margin sales of its Macintosh computers, the only affordable, mainstream graphic workstations available.
Apple had signed an agreement with NeXT that pushed its new rival into the high end of the market, buying Apple time to build volume sales. Apple's plan for the 90s was to increase market share by offering cheaper machines that could better compete in price against PCs running the new Windows 3.0.
To offer cheaper Macs, Apple dug into the past and unearthed old technology to resell in the $1000 to $2000 price range where most consumer PCs were.
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